Microsoft Ends Nonprofit Ad Grants Program
Microsoft will discontinue its Ads for Social Impact grants by December 2025, which will result in the…
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PPC News: October 2025
83 posts
Explore all PPC news published in October 2025, curated to help you save time and stay up to date with everything happening in paid advertising.
Merchant Center Adds Google Wallet & Safari Support for Promotions
Google quietly introduced Google Wallet integration for Promotions in Google Merchant Center Next, with Safari…
Online Gambling Ads Now Permitted in 4 Nigerian States
Effective October 16, 2025, Google Ads will permit licensed gambling ads in the states of Cross River, Ekiti,…
Video Assets Section Rolling Out to GMC Accounts
A new Video Assets section is now live in Google Merchant Center Next, centralizing all product videos for…
YouTube TV Adds Women’s & College Sports Lineups for Ads
In September, Google launched the YouTube TV Sports Lineup. Now, it has expanded these sport-related advertising…
Google Ads API Minimum Budget Typo Corrected
Google has corrected a typo in the BudgetPerDayMinimumErrorDetails message. What to do: Read the full update…
Get Ready for the Phase Out of Call-Only Ads
The phase out of call-only ads is coming soon. Starting Feb 2026, advertisers won’t be able to create new…
Pause Ads Incorporated Into Google Ads UI
Thomas Eccel noticed that after months of testing, Pause Ads are rolling out in Google Ads. First introduced in…
New Message Asset Policy Enforcement
Starting October 30, 2025, Google Ads will launch a new Help Center page outlining the requirements for Message…
New Asset and Channel Insights for Performance Max
Google Ads has expanded Performance Max reporting with new asset segmentation and enhanced channel performance…