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Microsoft Advertising Outlines Active and Planned Beta Features

A table on a purple background lists new and upcoming betas for Microsoft Advertising, comparing features like conversion value rules, asset creation, experiments, and metrics for Performance Max campaigns.

Microsoft Advertising has shared details on upcoming platform betas expected to roll out before the 2025 holiday season.

Advertisers can look forward to campaign-level negative keywords and channel-level reporting, both scheduled for release in November.

A table on a purple background lists new and upcoming betas for Google Ads and Microsoft Advertising, comparing features like conversion value rules, asset creation, experiments, and voice metrics for Performance Max campaigns.

These updates complement several capabilities that are already available, including multimedia ads, audience insights, asset group-level reporting, and conversion value rules. Many of the planned features are open to early access by contacting Microsoft support.

This update was shared by Navah Hopkins.

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