Phone Verification Disappeared From Google Merchant Center
Vojtěch Audy reported that Google’s phone number verification requirement in Merchant Center Next, used to…
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PPC News: May 2025
93 posts
Explore PPC news published in May 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Google Testing Verified Badge in Search Results Again
Google is once again experimenting with a verified logo or badge next to advertiser’s name in Search. This…
“30-Day Returns (Most)” Message Spotted in Shopping Ads
A new message was spotted in Google Shopping results showing “30-day returns (most)”. That means that some items…
Google Tag Gateway Empowers Advertisers With Better Data Control
Google is rolling out Google Tag Gateway for advertisers, a new way to serve tags from your infrastructure (like…
Search Ads Showing Identical Placements Across Pages
Anthony Higman noticed a curious behavior in Google’s search results. The same advertisers are appearing…
Simplified Ad Group Interface Spotted in Google Ads
Google is testing a revamped ad group creation interface in Search campaigns, mirroring the visual structure…
Industry Verification Pages Updated for Better Usability
Google has refreshed its Help Center content related to industry-specific advertiser verification. The update,…
Google Will Publicly Show Payer Info to Increase Ad Transparency
Google is updating its Ads Transparency policy to provide more information about who is funding ads. Starting in…
Google Tests Shopping Ads With Favicons
Google is experimenting with adding favicons (brand logos) to Shopping ads. This update, spotted in live search…
Search Themes Limit Increased to 50 in Performance Max
The limit for Search themes in Performance Max campaign has increased once again. Originally it was capped at…