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Google Adds New GTM Tag for Enhanced Conversions

A screenshot of the GTM interface shows the setup for Enhanced Conversions in a Google Ads Event. The Tag Configuration section displays a dropdown labeled "User-provided Data" with "{{User-Provided Data}}" selected.

Adriaan Dekker noticed that Google has updated its conversion tag in Google Tag Manager, removing the option to configure user-provided data for Enhanced Conversions.

Screenshot of a Google Ads Conversion Tracking setup page in GTM, displaying empty fields for Conversion ID, Label, Value, Transaction ID, Currency Code, and options related to Enhanced Conversions Setup.

Hasanul Kibria pointed out that this functionality has been moved to a new tag designed specifically to support Enhanced Conversions for Google Ads.

A screenshot of the GTM interface shows the setup for Enhanced Conversions in a Google Ads Event. The Tag Configuration section displays a dropdown labeled "User-provided Data" with "{{User-Provided Data}}" selected.
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