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Testing Ad Titles in the Description Section

Screenshot of a Google search result showcasing sponsored ads for lightweight running shoes. The highlighted text includes SEO keywords about training, competitions, and up to 55% discounts. Brand names like Nike and Adidas are mentioned prominently in the ad titles.

Google is experimenting on desktop with displaying a headline as the initial text in the description section, followed by the actual description. It was spotted by Rüdiger Rudolph.

Ginny Marvin confirmed this as a small test but didn’t have anything else to share. Read more on Search Engine Land.

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