Google’s new Brand Inclusions feature revolutionizes targeted advertising by ensuring your ads only appear for searches associated with selected brands.
In July 2023, Google introduced Brand Restrictions that allows advertisers to target up to 10 specific brand terms. Now, it has been transformed to Brand Inclusions which uses assigned brand list (introduced in June 2023) for targeting. Also, to enable it, a conversion or conversion value strategy is required.
This news was shared by Brent Neale and Adriaan Dekker.
