Google Merchant Center is rolling out a new feature called Custom Feed Matching.
This feature allows seamless integration of additional product attributes by merging a supplemental data source with your main feed using identifiers like brand or product type, leaving the complex feed rules of the past.
This simplifies data management and enables advertisers to provide more relevant information to Google easily.
The exact release date is unknown, but the help on this feature has been already published.
This news was spotted by Dario Zannoni.
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