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Crawling Interval For Dynamic Search Ads To 21 Days

February 21, 2024
A woman shines a flashlight on a wall, revealing icons like a wrench, lipstick, and wallet. She stands by a small table with books and a mug, next to a checklist. A potted plant is nearby. The illustration uses blue and gray tones, reminiscent of Google's minimalistic style.

Google will now crawl websites for dynamic search ads less frequently, extending the interval from 14 days to 21 days.

This news was shared by Adriaan Dekker.

Screenshot of a February 7 announcement about updated crawling intervals for Dynamic Search Ads. It mentions changes in the managing crawl budget guide, now adjusted to every 21 days instead of 14, to reduce site stress.
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