Google has published a new help page article dedicated to new Things to do campaigns. Things to do campaigns allow you to bid for ad placements that appear when a traveler searches for experiences, activities, local attractions, and more on Google Search or Google Maps.
The help page provides an overview of the functionality of this new campaign type, its eligibility criteria, and the steps to begin using it.
In order to use this ad type, you need to provide a “things to do” product feed or work with Google’s approved connectivity partners.
Read the help page article: About Things to do ads.
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