Why Should You Track Offline Conversions?
Here’s a number that should make every PPC specialist uncomfortable: 85% of the professionals we spoke…
Jorg van de Ven
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Jorg van de Ven is co-founder of Octanist and a data engineer with extensive experience in marketing analytics and ad platform integrations. He helps businesses and PPC specialists connect their ad spend to real business outcomes through offline conversion tracking. Connect via octanist.com.