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Auction Insights For PMAX Upgraded

January 16, 2024
A graph and table display advertisers' performance in auctions with the upgraded Auction Insights. The graph shows trends over time, marked as "New!" The table lists top advertisers by impression share and overlap rate. A red exclamation mark suggests no new competitors entered recently.

Thomas Eccel observed recent changes in Auction Insights for Performance Max campaigns. It shows additional related to Top advertisers and a completely new section called Competitors entering and exiting.

A graph and table display advertisers' performance in auctions with the upgraded Auction Insights. The graph shows trends over time, marked as "New!" The table lists top advertisers by impression share and overlap rate. A red exclamation mark suggests no new competitors entered recently.
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