Google Ads has added an Invalid Traffic card to the Overview page. It shows advertisers how much they’re estimated to have saved and how much Google credited back for invalid traffic.
The card highlights two key metrics:
- Estimated Savings: indicates the cost saved by automated protections from invalid traffic
- Credited Cost: reflects amounts returned for past invalid activity identified after the billing period
This rollout is gradual, and the card may not yet be available in all accounts. Read the official help page here: About invalid traffic.
This update was spotted by Hana Kobzová.
