A new Asset activity page, currently in beta, has been spotted in Google Ads. This feature offers insights updated every week, allowing advertisers to filter through categories such as Featured, Asset performance, Asset diversity, Competitor performance, and Industry trends.
It’s located under Assets > Asset activity.
The new page provides detailed insights through cards that highlight specific metrics. Examples include: a 12% higher clickthrough rate for repair-specific headlines, an 89.3% increase in searches for energy-efficient home heating solutions, and recommendations to add health safety headlines due to low headline diversity in asset groups.
Additionally, the page displays weekly activity and performance data from the past 90 days, including assets added or removed and campaigns with active assets. It also emphasizes activity highlights utilizing Google AI, complete with a disclaimer about the use of AI.
This update was shared by CJ Lopez.