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“Sponsored” and “All Products” Headings in AI Mode

Screenshot of Google Shopping results showing outdoor furniture products with red upward arrows pointing to sponsored items and all products sections, demonstrating new labeling in AI mode with product listings from PatioHQ, Wayfair, Frontgate and IKEA.

Google is experimenting with a new design in its AI Mode, introducing “Sponsored” and “All products” headings for a clearer distinction between sponsored and organic products within a product carousel. This follows an earlier development where Google began integrating more ads with organic listings in AI Mode.

The update is part of Google’s ongoing tests of Shopping results in AI Mode, aimed at making the distinction between paid and organic content clearer and more transparent.

This update was shared by Sachin Patel.

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