Google Ads has introduced Apple Messages as a new option for message assets in Search campaigns, allowing advertisers to connect with potential customers directly through Apple’s messaging platform.
Message assets enable users to start a conversation with a business directly from a Search ad, providing another way to contact advertisers beyond traditional calls or website visits.
This follows the recent expansion of messaging options in Google Ads, including the addition of Google Messages in September and LINE in July 2026, alongside SMS.
This update was shared by Anthony Higman.
