Google Ads has introduced a novel approach to counting view-through conversions (VTC) for Display ads in Demand Gen campaigns. The attribution model shifts from the traditional “Active View” to a new standard termed “rendered ad impression”.
Under this new method, a view is considered valid when at least one pixel of the ad is on-screen, irrespective of the duration. This adjustment, specific to Demand Gen campaigns, will automatically roll out, leaving advertisers without any need for manual intervention.
This update was shared by Arpan Banerjee.