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Google Removes the 50-Conversion Learning Period Guidance

Google Removes the 50-Conversion Learning Period Guidance

Google has removed the reference to 50 conversions required from its documentation on learning periods for bid strategies. The updated help page now only states that the calibration typically takes 1-2 conversion cycles, without mentioning a specific conversion count.

Previously, it suggested that up to 50 conversion events or 3 cycles might be needed. 

Read the official help page here: Duration of the learning period for campaigns and what affects it. 

This update was spotted by Hana Kobzová.

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