Starting on October 30, 2026, Google will update its personalized advertising policy for YouTube inventory. This change will allow for alcohol advertising where locally permitted, reflecting growing customer interest and improved data protection measures.
Personalized ads for alcohol will include alcohol-related products and alternative beverages, with restrictions still in place for Egypt, India, Indonesia, and Poland. Google maintains its prohibition on targeting health information related to alcohol and will continue to enforce age restrictions and limit ads personalization for minors.
Read the official announcement here: Update to Google Ads Personalized Advertising Policy.