Google has expanded the booking capabilities for Local Services Ads significantly, increasing the number of Reserve with Google partners from 20 to over 500.
This expansion allows businesses to automatically enable their partner booking links on their LSA, enhancing the direct booking experience for customers.
If a business has an active booking link in its Google Business Profile, it will now be automatically linked to their Local Services Ads.
Additionally, bookings will be tracked as paid leads within the LSA lead reporting feature. Advertisers can manage their booking preferences and partner links through the Profile & Budget > Settings section in their LSA dashboard, a system that will be carried over when LSA accounts transition into Google Ads in the coming months.
This update was reported by Ginny Marvin.