Microsoft Advertising has launched AI Max, an advanced feature set to enhance Search campaign performance.
Advertisers can opt into AI Max, which offers improved query matching, asset personalization, and URL routing for relevant ads on AI surfaces like Copilot Search and Bing.
With AI Max enabled, advertisers will soon be able to apply Text guidelines as guardrails, including term exclusions and messaging constraints to better guide AI outputs. Brand kit inputs for voice, logos, and identity will also be supported.
Importantly, Microsoft emphasizes transparency with comprehensive search term and asset reporting from the start, allowing users to assess the impact of AI on their campaigns.
Read the official announcements here: Win across all three eras of the web and An ads ecosystem built for the AI era.
