Microsoft Advertising has introduced several new capabilities to Performance Max campaigns, giving advertisers greater control over tracking, targeting, and reporting.
- Asset group‑level URL options and tracking templates are now available. Advertisers can set custom parameters directly at the asset group level, which was previously only possible at the campaign or ad group level. The platform also provides warnings for invalid URL setups to help avoid configuration errors.
- Asset group segment reporting is now live, letting advertisers analyze performance by time, audience, conversions, and device type. This segmentation is available in both the reporting section and the main campaign view.
- In targeting updates, a self‑serve open beta now allows advertisers to add up to 10,000 negative keywords per campaign. Phrase match is used by default and can be adjusted after campaign creation.
- Finally, Microsoft has launched a beta for new customer acquisition goals in Performance Max. Advertisers can choose to bid higher for new customers or target new customers exclusively, though this is currently limited to purchase conversion goals.
These updates improve campaign efficiency and audience targeting across the Microsoft Advertising ecosystem.
