Google has launched a beta for regional member pricing in Shopping ads, allowing merchants to show different loyalty-member prices based on a shopper’s region. This builds on the existing loyalty program framework but extends it through the regional inventory feed, enabling region-specific member benefits.
To activate this feature, merchants must onboard to the loyalty add-on, set up regions in Merchant Center, and include the correct loyalty_program sub-attributes (program label, tier label, price, and optional effective dates) in their regional inventory feed.
Landing pages must dynamically display the same member price using the region ID Google appends to the clickthrough URL.
The feature is still in beta, visibility may be limited, and it’s only available in countries where both RAAP and loyalty programs are supported.
This update gives retailers a more flexible way to localize promotions, highlight member benefits, and differentiate pricing across markets without maintaining separate offers.
Read the full article found by Hana Kobzová here: Set up regional member pricing.
