Google has notified hotels and lodging partners that it will enforce stricter price accuracy standards starting on September 22, 2025.
From that date, Google will remove more inaccurate prices appearing in both ads and free booking links.
Key impacts:
- Increased filtering: consistently inaccurate prices may not show at all.
- Traffic shifts: partners with low accuracy may lose traffic, while high-accuracy partners could see gains.
- User trust: more consistent prices aim to improve the booking experience.
This update was shared by Lluc B. Penycate and Barry Schwartz.
