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Google Ads Nudges YouTube Into Demand Gen

Screenshot of a Google Ads interface displaying a campaign setup page. A prompt in the top right corner suggests switching to a YouTube video conversion campaign. Emojis depicting a worried expression appear under the campaign name "Demand Gen - 2023-06-20.

It’s happening, says Joey Bidner! Google Ads is moving closer to fully integrating Video action campaigns into Demand Gen.

Now when creating a new VAC campaign, advertisers are automatically placed into a Demand Gen campaign and must manually switch back to a traditional video campaign.

Read more about the upgade here:

Screenshot of a Google Ads interface displaying a campaign setup page. A prompt in the top right corner suggests switching to a YouTube video conversion campaign. Emojis depicting a worried expression appear under the campaign name "Demand Gen - 2023-06-20.
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