Adriaan Dekker shared that Sarah Brocker observed a new conversion interface update has been spotted in Google Ads, offering a simplified, more user-friendly experience. One of the standout features is a no-code option, making it easier for advertisers to set up conversion tracking without technical expertise.

This update aims to streamline the process, ensuring that businesses of all sizes can track conversions effortlessly. It remains to be seen if this change will be widely rolled out soon.