Google Ads Updates YouTube Campaign Objective for Clarity
In 2023, Google simplified video campaign setup by combining the Awareness and Consideration goals into a single…
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PPC News: Video
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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
YouTube Overlays Now Obscure Skip Ad Button
A new YouTube ad format has started appearing where the banner partially covers the Skip Ad button on video ads.…
January Demand Gen Drop Expands Video, Search and Travel Features
Google’s January Demand Gen Drop introduces several updates now in general availability Learn more in the…
Google Tests 15 Video Asset Slots in Performance Max
Advertisers are spotting signs that Google is testing an increase from 5 to 15 video assets in Performance Max…
Creator Partnerships Enhanced With Creator Search And Management Hub
Google Ads has introduced two new features to its Creator Partnerships (Beta), improving how brands find and…
New Auto Opt-In for Resized Videos in Demand Gen
Google Ads has quietly added a new auto opt-in feature called Resized videos in Demand Gen campaigns under Asset…
Social Video Assets Available in PMAX Asset Explorer
Thomas Eccel discovered that Google has rolled out a Social tab for video upload inside asset explorer in…
Brands Get More Ways to Drive Intent with Shorts Ads
YouTube has rolled out new ad updates for Shorts to help brands stretch their holiday budgets and drive higher…
Google Launches “Partner Match” for YouTube Targeting
Google has published new help pages for Partner Match, a targeting solution that will let advertisers use…
Google Ads Rolls Out Auto-Linking to YouTube Channels
Google is introducing automatic linking between YouTube channels and Google Ads accounts when strong data…