Video Campaign Groups Spotted Live in Google Ads
Google has now made Video campaign groups visible in the Google Ads interface, following their announcement in…
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PPC News: Video
296 posts
PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
YouTube Creator Partnerships Analytics Adds Reach Metrics
YouTube Creator Partnerships has introduced new Reach metrics under the Analytics tab. These metrics…
Bumper Ads Redefined as 5 to 6 Seconds Long
Google has redefined the specifications for bumper ads through recent changes on the official Google Ads help…
Lookalike Segments Expand to Video Campaigns
Google Ads is expanding Lookalike segments to Video campaigns, giving advertisers another campaign type where…
Troubleshoot Performance Fluctuations Help Pages Updated
Google Ads has released new documents to help advertisers troubleshoot performance fluctuations and changes…
Gemini Omni Enhances Video Creation in Google Ads
Google has added Gemini Omni to Google Ads, a new feature that enables multimodal video creation directly…
Google Adds Draft Option for Video Uploads
Google Ads has added an Upload as drafts option for video assets in Asset Studio. This allows advertisers to…
“How This Ad Was Made” Added to My Ad Center
Google Ads has improved ad transparency to provide users with detailed information about ads generated…
TrueView Campaigns Upgraded to Video View Campaigns
Google Ads is upgrading TrueView in-stream and in-feed consideration campaigns to Video View Campaigns (VVC),…
Google Expands View-Through Conversion Optimization for Demand Gen
Google is expanding View-Through Conversion (VTC) Optimization for Demand Gen campaigns, building on the feature…