Google Tests ‘For You’ Label in Dynamic Remarketing Ads
Google is testing a new label in dynamic remarketing ads displayed on its Display Network. The label,…
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PPC News: Shopping
484 posts
PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Product Titles Report Reveals AI-Generated Product Names
Google Ads has introduced a new Product titles report that provides visibility into AI-generated product…
Short Title Attribute Now Used in Performance Max
Google has updated the short_title attribute specifications in the Google Merchant Center, indicating it will…
Microsoft Advertising Documents Campaign-Level Tracking for PMAX Product URLs
Microsoft Advertising has updated its help page to include campaign-level tracking for Performance Max shopping…
Shopper Incentive Gets “Limit Maximum Amount of Money Customers Can Receive
A new configuration option for Shopper Incentive has been spotted in Google Merchant Center. You can now choose…
Business Logos for Shopping Added in Google Ads
Advertisers setting up Performance Max and Shopping campaigns can now add their business logo directly in Google…
Native Commerce Attribute Help Page Released
A new attribute called native commerce [native_commerce] has been introduced in Google Merchant Center,…
“Deal Ends” Annotation Spotted for Shopping Ads
Google Merchant Center has introduced a new experimental annotation named Deal Ends, which displays urgency…
Product Clicks Metrics for Products in Google Ads
Google has introduced two new metrics for Product Reporting: Product clicks and Non-product clicks. …
Comparison Listing Ads Renamed to CSS Product Listing Ads
Google Ads has renamed Comparison Listing Ads with CSS Product Listing Ads. The previous support URL has…