YouTube Ads Get Retail Boost with Store Pickup Tag
At Google Marketing Live 2025, Google promised to make YouTube ads more shoppable. Now, product ads on YouTube…
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PPC News: Shopping
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PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Shopping Ads Go Live in AI Overviews
Announced at Google Marketing Live 2025, this move blends paid listings directly into AI-generated search…
Improved Price Benchmarks in Google Merchant Center
Mark Grasmayer shared a major update that Google has price benchmarking in Google Merchant Center now covering…
GML 2025: Merchant Center Adds Unified Video Manager
Google is introducing a unified video manager in Google Merchant Center to help businesses manage and optimize…
GML 2025: Brand Profile Becomes Your Control Panel for Identity in Search
First announced during GML 2024, Brand Profile in Google Merchant Center is now positioned as the central place…
GML 2025: Google Ads and Merchant Center to Proactively Generate Campaign Assets With AI
Google is rolling out a new AI-powered feature in Google Ads and Merchant Center that proactively creates…
GML 2025: Search Takes Action with Agentic Shopping Features
Google is expanding its vision of Search as an active assistant with a new agentic shopping feature. Users can…
Phone Verification Disappeared From Google Merchant Center
Vojtěch Audy reported that Google’s phone number verification requirement in Merchant Center Next, used to…
“30-Day Returns (Most)” Message Spotted in Shopping Ads
A new message was spotted in Google Shopping results showing “30-day returns (most)”. That means that some items…
Google Tests Shopping Ads With Favicons
Google is experimenting with adding favicons (brand logos) to Shopping ads. This update, spotted in live search…