Merchant API Arrives for Google Ads Scripts in April
Google has announced that the Merchant API will be available in Google Ads scripts starting April 22, 2026,…
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PPC News: Shopping
394 posts
PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Publishes Universal Commerce Protocol Onboarding Guide
Google has published a new help page explaining how to onboard to the Universal Commerce Protocol in Merchant…
Google Image Search Shows Individual Shopping Ads on Mobile
Google is now displaying individual shopping ads directly within the Images tab on mobile search mixed into…
Bing Tests Even Bigger Shopping Carousel Layout
Microsoft is testing a new layout for Shopping results in Bing that significantly increases ad visibility at the…
Microsoft Advertising Merchant Center Adds Store Editing
Microsoft Advertising has introduced new capabilities for ecommerce advertisers using Merchant Center. Users can…
Google Expands Loyalty Program Features for Advertisers
Google is expanding its loyalty program features for Merchant Center users, aiming to help retailers strengthen…
Google Expands Commerce Media Suite With Retailer Data
Google has announced new updates to its Commerce Media Suite, bringing retailer insights directly into Google…
Sponsored Stores Appear in Google AI Mode Search Results
Google has introduced a new ad feature for retailers within AI Mode, now displaying “Sponsored…
Google Expands Shopping Ads to 15 New European Markets
Google has announced the launch of Shopping Ads in 15 additional European countries. This rollout will occur in…
“First Order” Label Spotted in Shopping Ads
Google appears to be testing a new First order label within Shopping ads, highlighting a discounted price…