Supplemental Feeds For Automatic Product Imports
Advertisers using Google Merchant Center‘s automatic imports can now add supplemental feeds, a feature…
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PPC News: Shopping
473 posts
PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Reverse Crocodile Effect Seen in Google Shopping Ads
Google Shopping Ads data reveals a “reverse crocodile effect” following the launch of AI Overviews…
“Sold Last Week” Badges in Shopping Ads
Google is testing the addition of “sold last week” badges in Shopping ads, which provide a count of…
Bing Copilot Results Now Display Shopping Ads
Bing’s new update integrates shopping ads into the results displayed by Bing Copilot. This enhancement…
Google Ads Tests Product Value Optimization
Google Ads is testing a new feature called Product Value Optimization in beta. This allows advertisers to adjust…
App Campaigns Product Report Adds Cost and Conversions
Advertisers using App campaigns can now access product-level reports detailing both Cost and Conversions…
Shopping Ads Now Showing in AI Mode
Google is now displaying Shopping ads within AI Mode results. Two different formats were spotted: This…
Business Agent Can Now Be Enabled From Shopify
Google has updated its Business Agent help page to let Shopify merchants enable the AI powered shopping…
Enhanced Insights for Popular Products Reports
Effective late June 2026, enhancements were made to Merchant Center’s Popular products reports. These…
Google Tests ‘For You’ Label in Dynamic Remarketing Ads
Google is testing a new label in dynamic remarketing ads displayed on its Display Network. The label,…