Bing Tests Removing Favicons From Search Snippets
Microsoft Bing is testing the removal of favicons from its search result snippets. This change results in a less…
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PPC News: Search
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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Microsoft Adds Messaging Guidelines to Text Guardrails
Microsoft Advertising has introduced Messaging guidelines to its text guardrails, expanding control for…
Google Tests New Review Displays in Search Ads
Google is testing new variations for displaying website reviews within sponsored search results. In one…
AI Max Text Customization Adds Asset Previews Before Opt-In
Google has introduced text customization asset previews for Search campaigns using AI Max. Advertisers can…
Conversion Lift Opens to Search and PMax With 1,000-Conversion Minimum
Google has updated its help page for setting up Conversion Lift based on users, allowing self-serve access for…
Google Tests “Direct Offer” Asset in Google Ads
Google is testing a new Direct offer asset in Google Ads. It shows up in the Assets interface with a beta label,…
Sitelinks in AI Mode Being Tested by Google
Google is experimenting with sitelinks in the AI Mode of its ad platform to determine which ad formats drive the…
AI Campaign Localization Tool for Search Campaigns
Google has published an official support page of its AI campaign localization tool, currently in beta, for…
Phone Number Appears on Hover in Local Ads
Google appears to be testing a change to Local Ads that hides the advertiser’s phone number by default. …
Bing Tests New Ad Design in Shopping Search Results
Bing is currently testing a new ad design within its shopping search results. The test showcases a redesigned…