Google Tests Black Sitelinks in Bigger Font Size on Desktop
Google is testing black sitelinks with a larger font size and a divider in Search ads on desktop. This follows…
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PPC News: Search
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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Ads Clarifies AI Max For Search Campaigns Reporting
Google has updated its help document on reporting for AI Max for Search campaigns, introducing several…
“Strong Match” Label for Search Ads
Google Ads is testing new “Strong match” and “Strongest match” labels on Search ads. The…
Google Introducing Unique Search Categories Columns
Three new Google Ads columns have been introduced to improve search campaign reporting. Advertisers can now…
Google Ads Adds Tips for Pinning Headlines and Descriptions
Google Ads has updated its responsive search ads help document with enhanced guidelines for pinning headlines…
Text Disclaimer Asset Arrives in Google Ads
A new feature, Text Disclaimer assets for regulated industries, has been spotted live under the Assets…
Google Mixes Paid and Organic Results in Image Search
Google is now showing paid listings blended with organic results in the Images tab, making ads feel more…
Updates to Limited Ad Serving Policy
In June 2026, Google will update its Limited ad serving policy to cover additional scenarios specifically on…
Bing Tests Bold Site Names in Search Ads
Bing is testing a subtle update to its Search ads interface. When users hover over the search box, the site name…
Issues Reported With Google’s Search Lost IS
Advertisers using Google Ads have reported unusual spikes in Search Lost IS (Budget) percentages. Multiple…