YouTube Officially Introduces Watch-While Ads
A new YouTube ad format called Watch-While Ads spotted earlier this month has been officialy described…
Browsing Tag
PPC News: Performance Max
308 posts
PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Performance Max Adds AI Generated Video Aspect Ratios
Google Ads is upgrading Performance Max video ads with a new asset optimisation feature leveraging generative AI…
Microsoft Adds Age and Gender Targeting to Performance Max
Microsoft Advertising has introduced age and gender targeting for Performance Max campaigns, giving advertisers…
Google Shares LSA Guides for Performance Max
Google has recently announced that Local Services Ads (LSAs) are coming to Google Ads as part of Performance Max…
Google Ads Introduces Budget Panel
Google Ads has introduced the Budget Panel, located in the Performance Max and Demand Gen campaign review page.…
Google Documents Negative Keyword Impact Prediction
Google has published an official help page for negative keyword impact prediction in Performance Max…
Ad Preview Hub Expands to Microsoft Advertising PMax
The Ad Preview Hub, first launched for Audience Ads in February 2026, now expands to Performance…
Household Income Exclusions Available in Performance Max
Advertisers can now access Household Income Exclusions for Performance Max campaigns. This feature allows the…
Lead Form Assets Receive Broader Eligibility Update
Google has updated its Lead Form assets documentation, removing the $50,000 advertising spend requirement. This…
Local Services Ads Move to Google Ads UI
Local Services Ads (LSAs) are transitioning into the Google Ads UI, addressing long-standing requests from…