Channel Prioritization and Budget Caps Live in Google Ads
Google Ads has introduced channel prioritization and budget caps for various campaign types, including…
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PPC News: Performance Max
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PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Removes Featured Professionals from LSA Ads
Starting in October, Google will no longer display the Featured Professionals section in Local Service Ads. The…
Performance Max Sourced Videos Become Opt-Out
Google has updated its Performance Max campaigns to allow automatic use of sourced videos from approved sources.…
Google Ads Data Strength Best Practices Updated
Google has revamped its Data Strength best practices help document, emphasizing the use of more first-party data…
“Partners” Setting for Performance Max
Google Ads is testing a new setting called “Partners” in Performance Max, previously known from…
Microsoft Builds a PMAX Draft From a Business Snapshot
Microsoft Advertising has revamped its account setup process, allowing new advertisers to receive an…
Google Ads Introduces Channel Prioritization and Budget Allocation
Google Ads has introduced new channel prioritization and budget allocation features, expanding control for…
Conversion Lift Opens to Search and PMax With 1,000-Conversion Minimum
Google has updated its help page for setting up Conversion Lift based on users, allowing self-serve access for…
Google Ads API v25.2 Introduces Competitive Benchmarks
Google has released v25.2 of the Google Ads API, bringing new features that enhance competitive analysis and…
Microsoft Ads API Adds Search Term Landing Page Report and PMax Device Exclusions
Microsoft Advertising’s recent API update introduces several enhancements, particularly for tool builders…