Animated Clips Now Appearing in Performance Max Asset Creation
Google Ads is testing a new feature that lets advertisers turn uploaded images into animated clips within…
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PPC News: Performance Max
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PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Negative Keywords Updated with Lists and API Integration
Microsoft Advertising has shared new details on its recently introduced self serve negative keywords for…
Google Tests Sticky Gmail Ads on Mobile
Google is piloting a new ad location inside Gmail on mobile devices. These ads appear as a sticky banner with a…
Video Usage Segment Added to PMAX Channel Reporting
Google Ads has added a new “Ads using video” segment inside the Performance Max Channel performance…
Google Ads Auto-Enables AI Voice for Performance Max
Google Ads is rolling out an AI-driven voice-over feature for Performance Max video ads, aiming to improve…
Google Opens Text Guidelines to All Advertisers
Google has expanded beta access for text guidelines to all advertisers in AI Max, across Search and Performance…
Google Ads Adds Landing Page Image Examples for PMax
Google Ads has introduced new example section that show how landing page images are used as ad creatives in…
Microsoft Introduces Self Serve Negative Keywords for PMAX
Microsoft Advertising has introduced a new open beta that allows advertisers to add self serve negative keywords…
Microsoft Advertising Launches Performance Max Course
Microsoft Advertising has introduced a new learning path designed to help marketers maximize results with…
Google Reveals PMAX Placements Incl. Search Partners
A new update to Google Ads reporting has brought increased transparency for advertisers using Performance Max.…