Troubleshoot Performance Fluctuations Help Pages Updated
Google Ads has released new documents to help advertisers troubleshoot performance fluctuations and changes…
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PPC News: Performance Max
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PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Performance Max Adds Channel Prioritization Controls
A new feature for Performance Max campaigns enables advertisers to adjust channel priorities based on their…
“Book Online” Buttons Expand to Search and Performance Max
Google is expanding the “Book Online” button through Reserve with Google partner integration to…
Short Title Attribute Now Used in Performance Max
Google has updated the short_title attribute specifications in the Google Merchant Center, indicating it will…
Microsoft Advertising Documents Campaign-Level Tracking for PMAX Product URLs
Microsoft Advertising has updated its help page to include campaign-level tracking for Performance Max shopping…
Local Customer Optimization for PMAX for Store Goals
Google has introduced Local customer optimization as a feature within Performance Max campaigns for store…
Google Tests “Only Bid for New Prospects” in Performance Max
Google has added a new option under Customer acquisition section to Performance Max campaigns, allowing…
Business Logos for Shopping Added in Google Ads
Advertisers setting up Performance Max and Shopping campaigns can now add their business logo directly in Google…
YouTube Officially Introduces Watch-While Ads
A new YouTube ad format called Watch-While Ads spotted earlier this month has been officialy described…
Performance Max Adds AI Generated Video Aspect Ratios
Google Ads is upgrading Performance Max video ads with a new asset optimisation feature leveraging generative AI…