Consent Mode Diagnostics Cards Now Available for Apps
Google Ads is now displaying the Consent Mode rating card in the conversion overview section for App campaigns…
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PPC News: Measurement
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PPC News Feed is your go-to source for the latest updates on PPC measurement. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Search Partner and Display Exclusions in Performance Max
Google is now testing the ability to exclude Search Partners and the Google Display Network from Performance Max…
Smart Bidding May Benefit From Secondary Conversions
Google recently updated its Conversion Goals documentation, noting that secondary conversions can help algorithm…
Google Brings Tag Manager Interface Into Google Ads
Google appears to be integrating parts of the Google Tag Manager interface directly into Google Ads, potentially…
Cross-Channel Conversion Data Available in GA4’s Data API
Google Analytics has launched cross-channel conversion reporting data through its Data API in alpha for users of…
Microsoft Advertising Introduces Data-Driven Attribution
Microsoft Advertising has introduced data-driven attribution (DDA) to optimize conversion tracking within its…
Google Retires AW Tag Prefix for Measurement
Google is retiring the AW-XXXXXXXX tag format in favor of the new GT-XXXXXXXX standard. This change aims to…
Google Splits Consent Controls Between GA4 and Ads
Starting June 15, 2026, Google will separate the consent controls for Google Analytics 4…
App Consent Insights Now Available in Google Ads
Google Ads has launched Consent mode for apps, a new diagnostics view providing detailed performance data on app…
Google Tag Gateway Adds Fastly Integration
Google has introduced Google Tag Gateway for advertisers in beta, allowing integration with Fastly through…