TrueView Campaigns Upgraded to Video View Campaigns
Google Ads is upgrading TrueView in-stream and in-feed consideration campaigns to Video View Campaigns (VVC),…
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PPC News: Lead Generation
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PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Update to Misleading Ad Design Policy
Google has updated the Misleading ad design policy article to provide additional examples and clearer…
Offline Conversion Uploads Have 7-Day Upload Gate
Google has updated its About Attribution Reports help page to include a new section detailing the 7-day offline…
AI Max Rolls Out Globally in Microsoft Advertising
Microsoft Advertising has started rolling out AI Max globally to all accounts as an optional suite for Search…
Microsoft Ads Removes Max CPC for Conversion-Based Strategies
Microsoft Advertising is investing heavily in enhancing its bidding and measurement capabilities. Advertisers…
Google Ads Introduces Automatic Sitelink Suggestions
Google Ads can now help advertisers find sitelinks for their ad extensions. A new feature within the Google Ads…
Google Ads API v25.1 Released
Google has announced the release of v25.1 of the Google Ads API. New features in v25.1 include: A live…
Google Expands View-Through Conversion Optimization for Demand Gen
Google is expanding View-Through Conversion (VTC) Optimization for Demand Gen campaigns, building on the feature…
Enhanced Matching for Customer Match
Google Ads appears to be rolling out a new Enhanced matching option for Customer Match under Account settings.…
Google Lowers Demand Gen Budget Recommendation to 10x
Google has updated its Demand Gen bidding documentation, lowering the recommended daily budget for campaigns…