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Bing Tests “Minority-owned” Label in Search Ads

A red arrow points to a “Minority-owned” tag next to a B&H Photo Video search result.

Bing is currently testing a new “Minority-owned” label in its sponsored search results. This label aims to highlight minority-owned businesses, adding a unique identifier to their listings.

This test appears in search results to raise awareness of these businesses and is part of Bing’s broader initiative to support underrepresented groups.

This update was shared by Sachin Patel.

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