Merchant Center UCP Integration Hub Rolls Out in the US First
The Merchant Center UCP integration hub is now gradually rolling out in the United States, offering merchants…
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PPC News: Google Merchant Center
171 posts
PPC News Feed is your go-to source for the latest Google Merchant Center updates. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Loyalty Customer Match Expands to AI Mode and More Regions
Google has updated the Merchant Center help documentation to reflect new expansions in the Loyalty Customer…
Native Checkout Enabled by Default in Merchant Center
Google is now auto-enabling native checkout for products in Google Merchant Center that support the Universal…
Google CSS Product Pages Get Rating and Review Count Attributes
Google Merchant Center has introduced new attributes for CSS product pages, allowing CSS partners to submit…
“Automated Promotions” Live in Google Ads
Earlier this month, Google Ads has introduced a new feature called Automated Promotions within…
Merchant Center Drops Impressum Requirement for Local Listings in DACH
Merchants in Austria and Germany will no longer need to provide an impressum URL for local inventory ads and…
Agentic Commerce Updates for Holiday Shopping
Google has introduced several updates to enhance holiday shopping through agentic commerce. These updates are…
Store Ratings Requirements Updated: 100 Reviews, 3.5 Stars, 24 Months
Google has updated its store ratings overview for merchants, detailing specific eligibility requirements that…
Merchant Center Explains How to Update Product Videos Faster
Google Merchant Center has updated its guidelines to help advertisers replace product videos more efficiently.…
Merchant Center Expands Conversational Attribute Specs
Google Merchant Center has enhanced its product data specifications by adding detailed formatting guidelines for…