Google Ads API Transitioning to Total Co-view Reach Metrics
Starting June 2nd, 2026, the Google Ads API will transition reach metrics to a “Total…
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PPC News: Google Ads
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PPC News Feed is your hub for the latest Google Ads news today, helping you keep up with the latest changes. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Demand Gen Uplift Experiments
Google has launched Demand Gen Uplift Experiments, enabling advertisers to measure the impact of adding Demand…
Checkout Links Expand to Demand Gen
Google has announced the expansion of Checkout Links to Demand Gen campaigns, streamlining the purchase…
“Only bid for new prospects” Prospecting Mode
Google Ads has launched a new “Only bid for new prospects” mode feature aimed at reaching audiences…
Demand Gen in Commerce Media Suite
Demand Gen campaigns are now integrated into the Commerce Media Suite, enabling brands to utilize…
Update to Gambling and Games Policy for Ireland Effective July 2026
Google has announced an update to its Gambling and Games policy for the Republic of Ireland, effective July 1,…
Lead Management in Google Ads
Advertisers can now utilize a centralized lead management interface within Google Ads to handle Google-hosted…
AI Performance Insights Coming to Merchant Center
Google is introducing AI performance insights in Google Merchant Center to enhance connectivity with consumers…
Improved Conversion Tracking for Google Ads-Linked Analytics
An update has introduced improved conversion tracking and attribution for Google Ads-linked Google Analytics…
Bing Experiments With Bold URL Display
Bing is testing a new feature that causes sponsored result URLs to become highlighted in bold when users hover…