Improved Measurement of Server-to-Server Conversions
Google has improved the measurement of server-to-server conversions. This release aims to recover conversions…
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PPC News: Google Ads
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PPC News Feed is your hub for the latest Google Ads news today, helping you keep up with the latest changes. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Update to Gambling and Games Policy for Peru
On July 8, 2026, Google Ads will revise its Gambling and Games policy to permit online lottery advertisements in…
Gmail Ads Move to the Bottom of Promotions and Social Tabs
Gmail Ads are now visible at the bottom of the Promotions and Social tabs within the Gmail interface on desktop.…
Google Ads Updates Target-Based Bid Strategies
Google has announced changes to target-based bid strategies in Google Ads, effective August 17, 2026. The…
Text Disclaimer Asset Arrives in Google Ads
A new feature, Text Disclaimer assets for regulated industries, has been spotted live under the Assets…
Google to Use IP Addresses for Ad Personalization in EEA
Google will start using IP addresses for ad measurement and personalization across the EEA, the UK, and…
Shop Diagnostics Tab in Conversions Section
A new feature has been spotted within Google Ads concerning the Shop diagnostics tab. This tab is part of…
Leads Section for Lead Forms Spotted Live
A new Leads section, previously announced, has been spotted live under Conversions for managing leads in Google…
Google Mixes Paid and Organic Results in Image Search
Google is now showing paid listings blended with organic results in the Images tab, making ads feel more…
Automatic Customer List Creation
Google has started notifying advertisers that it will automatically enable Conversion based Customer Lists for…