Microsoft’s Target CPA and Maximize Conversions Available
Microsoft has broadened the availability of its automated bidding tools, Target CPA and Maximize Conversions.…
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PPC News: Display
73 posts
PPC News Feed is your go-to source for the latest updates on Display campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
X Now Available as an App Placement
On September 23, X (formerly Twitter) announced its integration with Google’s Display network, effective…
Estimate the Impact of Your Inventory Selection
In Tools and Settings => Content Suitability you can choose what type of Inventory you want to use for your…
Audience Ads Expand to More Properties
Microsoft promises more engaging Audience Ads as they expand to new placements, networks, and properties:
Microsoft Ads Using Predictive Targeting
Microsoft recently released its brand-new feature: Predictive Targeting for Audience Ads, which allows…
Audience Ads is expanding to 58 new markets
Microsoft Advertising has extended its Audience Ads to 58 additional markets, now delivering them in a total of…
Energy Efficiency Labels Showing in Dynamic Display Ads
Dynamic display ads have always been versatile, showcasing labels like ‘Sale’, ‘Price…
X is joining Google’s Display Network
X (previously Twitter) will join Google’s Display Network starting September 28th. It will monetize the…
Data in the Transparency Center
Google Transparency Center now also shows some metrics for display and video campaigns, such as the number of…
New layout of the Content section
The Content section got a new layout. It is possible to manage all targeting and exclusions in one place.