Audience Ads Expand to More Properties
Microsoft promises more engaging Audience Ads as they expand to new placements, networks, and properties:
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PPC News: Display
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PPC News Feed is your go-to source for the latest updates on Display campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Microsoft Ads Using Predictive Targeting
Microsoft recently released its brand-new feature: Predictive Targeting for Audience Ads, which allows…
Audience Ads is expanding to 58 new markets
Microsoft Advertising has extended its Audience Ads to 58 additional markets, now delivering them in a total of…
Energy Efficiency Labels Showing in Dynamic Display Ads
Dynamic display ads have always been versatile, showcasing labels like ‘Sale’, ‘Price…
X is joining Google’s Display Network
X (previously Twitter) will join Google’s Display Network starting September 28th. It will monetize the…
Data in the Transparency Center
Google Transparency Center now also shows some metrics for display and video campaigns, such as the number of…
New layout of the Content section
The Content section got a new layout. It is possible to manage all targeting and exclusions in one place.
Mandatory Consent: A Necessity for Content Network Websites
In 2024, Google will stop showing ads on sites that don’t work with consent mode. This rule applies to…
Discontinuation of Similar Audiences
Don’t forget that similar audiences have been canceled since 1/8/2023 (already announced in November…
Display Targeting Updates
Starting in March 2023, targeting options will start moving under the Content page, which will become a single…