Brand Report for Reach Tracking
Google Ads has added a Brand Report section within Insights to help advertisers track reach across Video, Demand…
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PPC News: Demand Gen
195 posts
PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Audience Targeting Shifted to Signals in Demand Gen
Thomas Eccel spotted that Google recently transitioned Demand Gen campaigns to use signals rather than audience…
Demand Gen Takes Center Stage with YouTube’s Full-Screen Mobile Ads
A new type of YouTube ads spotted on the YouTube home screen is making waves. This full-screen image ad is part…
Video Enhancements Available for Demand Gen
Google has introduced video enhancements for Demand Gen campaigns, allowing advertisers to convert videos into…
VAC to Demand Gen Upgrade Tool Launched
Google Ads has introduced a Copy-Paste Upgrade Tool to streamline Video Action (VAC) campaign migration to…
Demand Gen Campaigns Get Default Video Partners Opt-In
Thomas Eccel in his recent post has shared that Google Ads has enabled a beta version of the “Video…
Demand Gen Icon Updated
Thomas Eccel noticed that Google Ads has introduced a new icon for its Demand Gen campaigns, replacing the…
Format Preferences for All Advertisers
Demand Gen creative preferences will be available to all advertisers, giving them control over where their video…
Demand Gen Now Offers Total Campaign Budget Setting
Tomáš Končický has discovered that Google has rolled out a new feature for Demand Gen campaigns, allowing…
Video Action Campaigns Upgraded to Demand Gen by Q2 2025
Google will phase out Video Action Campaigns (VAC) by Q2 2025, upgrading them to Demand Gen campaigns. This…