Google Ads Advisor Adds AI Summary Below Graphs
Google Ads has expanded the Ads Advisor panel under performance graphs to include a conversion summary alongside…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Business Agent Rolls Out in Google Merchant Center
Following the recent launch of agentic shopping tools, Google’s Business Agent is now appearing in Google…
Google Launches Agentic Shopping Tools and AI Features for Retailers
With Microsoft announcing Copilot Checkout and Brand Agents recently, now Google doesn’t want to stay behind.…
Copilot Checkout Expands Shopping Capabilities in Microsoft Ecosystem
Microsoft is rolling out Copilot Checkout, a frictionless buying experience that allows users to complete…
Google Ads Just Added AI Advice Under Performance Graphs
Google is testing a new placement for Ads Advisor suggestions, now appearing directly below the main performance…
Exact Match No Longer Blocks Broad Match in AI Overviews
Google has clarified that exact match keywords do not serve ads within AI Overviews, and they also no longer…
Ads in AI Overviews Now Live in 12 Countries
Google has expanded the availability of ads within AI Overviews to 11 new countries beyond the U.S. These…
Three New Features Released In Google Merchant Center’s Product Studio
Google has quietly expanded Product Studio inside Merchant Center. Until recently, only Generate image was…
Google Shares Key Demand Gen Tips for 2026 Campaigns
Google has published a new end-of-year update outlining five strategic tips to improve Demand Gen campaigns in…
New Generated Tab Enables AI Image Creation in Asset Explorer
Google Ads has launched a new “Generated” tab in the Asset Explorer, allowing advertisers to create images using…