“How This Ad Was Made” Added to My Ad Center
Google Ads has improved ad transparency to provide users with detailed information about ads generated…
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PPC News: AI
329 posts
PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Redesigns Asset Optimization Panel
Google Ads has introduced a redesigned Asset Optimization panel aimed at enhancing user experience. The updated…
Performance Planner Adds Campaign Change Testing
Google is updating Performance Planner with new tools to help advertisers evaluate campaign changes before…
Budget or Bidding Target Experiments Introduced for Search Campaigns
Google is expanding its Search campaign experiments with new ways to test budgets and ROI targets across…
TrueView Campaigns Upgraded to Video View Campaigns
Google Ads is upgrading TrueView in-stream and in-feed consideration campaigns to Video View Campaigns (VVC),…
Google Updates Minimum Product Image Size for Product Feeds
Google is sending out email announcing that effective January 31, 2027, all product images in Merchant Center…
AI Max Rolls Out Globally in Microsoft Advertising
Microsoft Advertising has started rolling out AI Max globally to all accounts as an optional suite for Search…
Google Ads Introduces Automatic Sitelink Suggestions
Google Ads can now help advertisers find sitelinks for their ad extensions. A new feature within the Google Ads…
Google Expands View-Through Conversion Optimization for Demand Gen
Google is expanding View-Through Conversion (VTC) Optimization for Demand Gen campaigns, building on the feature…
Performance Max Adds AI Generated Video Aspect Ratios
Google Ads is upgrading Performance Max video ads with a new asset optimisation feature leveraging generative AI…