Microsoft Highlights 2026 Holiday Shopping Trends
Microsoft Advertising has released its 2026 Holiday Playbook detailing six key global trends that advertisers…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Google Tests AI Generated Review Summaries Again
Google is testing AI-generated review summaries in Search ads. This enhancement could give users an at-a-glance…
ROAS Targets Recommended in Google Ads
Google Ads users are noticing new recommendations to apply ROAS targets on their campaigns. Advertisers will see…
Video Campaign Groups Spotted Live in Google Ads
Google has now made Video campaign groups visible in the Google Ads interface, following their announcement in…
Microsoft Added Average Target Metrics Added to Evaluate Performance
Microsoft Advertising has introduced new average target metrics to facilitate performance evaluation across…
Google Ads Developer Policies Updated for Enhanced Security
Google has revised its Developer Policies, previously called the Google Ads API Policy, aimed at enhancing…
Microsoft Rewrites Xbox Dash Ad Rules With Long Prohibited List
Microsoft has revised its advertising rules for the Xbox Dash placement within the Microsoft Audience Network.…
Klaviyo Added as Customer Data Source Partner
Google Ads has added Klaviyo as a new integration for Offline Conversion Import and Customer Match. The…
App Campaigns Product Report Adds Cost and Conversions
Advertisers using App campaigns can now access product-level reports detailing both Cost and Conversions…
Microsoft Advertising Adds Dual-ID Account Linking
Microsoft Advertising is enhancing account security by implementing a Dual-ID requirement for account linking.…