Microsoft’s Optimization Experiments Now Available for Shopping, Audience and Performance Max
Microsoft Advertising has expanded Optimization experiments to include Shopping, Audience, and Performance Max…
Browsing Category
PPC News
3178 posts
PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Customer Match Adds IP Address and Timestamp Matching
Google Ads Customer Match has introduced two new keys for matching customer data: IP Address and Timestamp.…
Demand Gen Turns On VTC Optimization by Default
Newly created Demand Gen campaigns in Google Ads will now have view-through conversion (VTC) optimization…
“Automated Promotions” Live in Google Ads
Earlier this month, Google Ads has introduced a new feature called Automated Promotions within…
Microsoft Competition Tab Adds Search/Shopping Filter for Performance Max
Microsoft Advertising has introduced a new Search/Shopping filter on the Competition tab. This enhancement…
Recommended Investment Strategy Adds Holistic and Growth Modes in Google Ads
Google Ads has enhanced its Recommended Investment Strategy by introducing Holistic and Growth modes. This…
AI Max UI Update Adds Branded Search Control
A new AI Max UI update has been spotted in Google Ads, providing clearer control options for branded searches.…
Microsoft Simplifies US Social Casino Ad Rules to Three Excluded States
Microsoft has updated its US social casino advertising rules, reducing complexity by limiting exclusions to just…
Search Terms View Renamed to Search Terms and Ad Combinations
Google has updated the AI Max search terms report view to “Search terms and ad combinations”,…
Google Updates Bid Strategy Learning Period to Around 50 Conversions
Google’s help page for bid strategy learning periods has been updated. The learning period now states that…