Hotel Campaigns Can Now Target Regions and Cities
Google Ads has updated its guidance, allowing Hotel Ads campaigns to target and exclude specific geographic…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Automated Promotion Assets Launched in Google Ads
Google Ads has introduced a new account-level automated asset called Automated promotions. This feature allows…
Business Agent Can Now Be Enabled From Shopify
Google has updated its Business Agent help page to let Shopify merchants enable the AI powered shopping…
Microsoft Renames AI Max Text Guidelines to Text Guardrails
Microsoft has renamed its AI Max Text Guidelines to Text Guardrails in both the AI Max search campaign flow and…
Lookalike Segments Expand to Video Campaigns
Google Ads is expanding Lookalike segments to Video campaigns, giving advertisers another campaign type where…
Troubleshoot Performance Fluctuations Help Pages Updated
Google Ads has released new documents to help advertisers troubleshoot performance fluctuations and changes…
Update to Alcohol Advertising Policy
Google will implement an updated Alcohol policy on September 30, 2026, introducing a more unified global…
Automatic and Manual Payments Renamed to Postpay and Prepay
Google Ads has updated its payment terminology in its billing system, changing ‘Automatic payments’…
Performance Max Adds Channel Prioritization Controls
A new feature for Performance Max campaigns enables advertisers to adjust channel priorities based on their…
Swipeable Categories Tested in Google Search Ads
Google is testing swipeable categories in paid text ads. This feature allows users to swipe through a carousel…