Microsoft Advertising has shared its latest updates on the strides made to keep its platform safe, transparent, and trustworthy for advertisers, users, and publishers alike.
In 2024, Microsoft tackled rising threats like financial scams and deepfakes by rolling out proactive policy updates, AI-powered moderation tools, and early detection systems. These helped prevent misuse of the platform, particularly in cases involving impersonation, fake celebrity endorsements, and phishing.
Key measures included:
- A crackdown on deepfake-related ads through updated policies
- More transparent enforcement using LLM-generated explanations
- Advanced detection workflows targeting advertiser fraud and scam signals
- New brand suitability controls and better native ad feedback options for users
The scale of enforcement in 2024 was significant:
- Over 1 billion ads removed or restricted
- More than 475,000 accounts suspended for violations
- 250,000+ publisher pages cleaned for hosting harmful content
Microsoft also emphasized its commitment to fairness with over 1.5 million rejected ads and 20,000 accounts overturned via appeals. Looking ahead, the company plans to remain agile in responding to threats, refining systems, and collaborating across the industry to keep users safe.
Read the full article here: Ads Trust and Safety: Year review—2024