Google Merchant Center Adds Store Address Attribute
Google Merchant Center has introduced the store address [store_address] attribute, which is now required for…
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PPC News: October 2026
151 posts
Explore PPC news published in October 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
Merchant Center Faces Video Link Processing Issue
Google has confirmed an ongoing technical issue in Google Merchant Center where product video links are getting…
Google Tests Larger Three-Dot Menu Icon on Desktop
Google appears to be testing a larger three dot menu icon in Search ads on desktop. The change was spotted in…
Microsoft Adds OR Filters and Custom Columns in Trend Charts
Microsoft Advertising has introduced practical upgrades to its UI, enabling more efficient data manipulation…
Google Ads Introduces Automotive Model Feeds in Beta
Automotive model feeds, known in beta as Vehicle Top Ads, are now available for vehicle manufacturers (OEMs) in…
Google AI Mode Spotted Showing Three Ads Instead of Two
Google AI Mode is now showing three ads at the bottom of results instead of the usual two. This change offers…
UCP Integration Hub Spotted Live in the US
The UCP integration hub is now live in Google Merchant Center for US merchants. It sits under Settings > UCP…
Google Tests Website Name and URL Formats in AI Mode Ads
Google is testing different ways of displaying website identifiers in ads within AI Mode on mobile. Some ads…
Google Tests Two New Ad Designs in AI Mode
Google is testing two new ad designs in AI Mode, changing how sponsored results appear at the bottom of…
Microsoft Ads API Adds Conversion Value Rules and AI Text Tone Options
Microsoft Advertising has introduced significant updates to its API, with new capabilities for tool builders and…