Microsoft Excluded Content Terms Now Available to Everyone
Microsoft has removed the limited release restriction for Excluded content terms within its Microsoft…
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PPC News: September 2026
126 posts
Explore PPC news published in September 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
Google CSS Product Pages Get Rating and Review Count Attributes
Google Merchant Center has introduced new attributes for CSS product pages, allowing CSS partners to submit…
Google Tests URL Breadcrumbs for Sitelinks in Ads
Google is testing the use of URL breadcrumbs for sitelinks displayed in sponsored search ads. The inclusion of…
Favicons Spotted in Bing Shopping Ad Results
Bing is testing the inclusion of favicons in Shopping ad results. This change, if rolled out widely, would mark…
AI Mode Now Displays Sponsored and Organic Products
Google is testing a new AI Mode that presents sponsored ads and organic product listings together in one…
Update to Gambling and Games Policy for Slovenia
Starting October 1, 2026, Google’s Gambling and Games policy for Slovenia will be updated. The new policy…
Microsoft Ads API Adds Search Term Landing Page Report and PMax Device Exclusions
Microsoft Advertising’s recent API update introduces several enhancements, particularly for tool builders…
Microsoft’s Optimization Experiments Now Available for Shopping, Audience and Performance Max
Microsoft Advertising has expanded Optimization experiments to include Shopping, Audience, and Performance Max…
Customer Match Adds IP Address and Timestamp Matching
Google Ads Customer Match has introduced two new keys for matching customer data: IP Address and Timestamp.…
Demand Gen Turns On VTC Optimization by Default
Newly created Demand Gen campaigns in Google Ads will now have view-through conversion (VTC) optimization…