Nate Louis discovered new clickable stars next to the keyword list in his Google Ads online interface. By clicking on these stars, users can highlight keywords and unclick them to remove the highlight, although the specific function or impact of this action beyond the visual highlighting remains unclear. Google has not published anything regarding this new feature.
Segment Enhanced Conversion Impact by Campaign Type
Thomas Eccel shared on X that Google Ads lets advertisers analyze the impact of enhanced conversions per…