Google Ads has rolled out a new Insights carousel displaying multiple swipeable insight cards. This update is designed to surface vital account information in one place, rather than showing a single recommendation.
The carousel displays seven insights that highlight critical data for advertisers including:
- Immediate Issues: Identifies campaigns needing urgent attention due to performance or configuration issues.
- Budget Alerts: Flags campaigns limited by budget and missing potential conversions.
- Spend Changes: Indicates unusual variations in campaign and ad group spending.
- Target CPA Tracking: Compares actual CPA against target CPA for performance evaluation.
- Device Insights: Highlights significant changes in conversions across different devices.
- Conversion Trends: Provides a summary of week-over-week conversion changes with top contributing campaigns.
- Top Performing Ads: Identifies ads with significant improvements in CTR.
This change shows Google’s ongoing efforts to make Ads a more proactive platform assisted by AI.
This update was observed by Natasha Kaurra.