Google Ads API v23.1 Release Highlights Event Announced
Google is hosting a live event to discuss the v23.1 release of the Google Ads API, scheduled for February 26 at…
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PPC News: February 2026
63 posts
Explore PPC news published in February 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
Microsoft Introduces Self Serve Negative Keywords for PMAX
Microsoft Advertising has introduced a new open beta that allows advertisers to add self serve negative keywords…
Microsoft Shares More Details on Audience Ads Preview Hub
Microsoft Advertising has provided additional details about its ad preview hub for Audience ads, a feature that…
Google Resolves Merchant Center Feed Incident
Google has resolved the recent issue affecting feed processing in Google Merchant Center. The incident began on…
Google Unveils Scenario Planner for Meridian
Google has rolled out Scenario Planner for its open-source Meridian Marketing Mix Model (MMM), aiming to make…
Cryptocurrency Certifications Move Into Google Ads Account
Google has announced that starting February 2026, some advertisers will be able to apply for select financial…
Data Manager API Adds User List Management and Audience Enhancements
Google has introduced version 1.5 of the Data Manager API, expanding its capabilities for user list and audience…
Google Now Attributes App Installs to Install Date
Google has updated its conversion attribution for app campaigns. Conversions are now assigned to the day of the…
Microsoft Advertising Launches Performance Max Course
Microsoft Advertising has introduced a new learning path designed to help marketers maximize results with…
Google Emails Advertisers About Demand Gen Lookalike Update
Google has begun sending email notifications to advertisers about an upcoming update to Demand Gen Lookalike…