Google has launched version 23 of the Google Ads API, marking another step forward for advertisers seeking better campaign management tools. This release brings updates that focus on enhanced automation, improved data integration, and new reporting features tailored for developers and advanced PPC teams.
Key improvements include more options for working with asset groups, support for new campaign types, and expanded audience targeting controls. These changes are expected to streamline workflows and offer agencies greater flexibility in building and optimizing campaigns at scale.
For advertisers using automated solutions or managing multiple accounts, updating to the latest API version will ensure continued compatibility and access to new features. Read the official announcement here: Announcing v23 of the Google Ads API