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Google Ads Optimisation Score Not Showing for Some Users

Screenshot of a digital dashboard showing advertising recommendations, including options to build a foundation, drive performance, and expand growth. Various suggestion cards and action buttons are visible in a grid layout.

Some advertisers have reported that the optimisation score is no longer visible in their Google Ads accounts, even though recommendations still appear.

Screenshot of a Google Ads Recommendations page displaying a checklist of top suggestions, optimisation score, and categories like bidding and targeting, with options to view details or apply recommendations for campaign optimization.

While Google hasn’t made an official announcement, this may signal a shift away from using the score as a core account health metric.

The disappearance seems to be limited to certain accounts for now.

This update was spotted by Jamie Leckie.

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